Feedback drives AAM Cowes Week 2012 improvements

Each year, Cowes Week Limited (CWL) conducts a detailed evaluation of the feedback received from competitors and visitors to Aberdeen Asset Management Cowes Week. This is a critical process in the development of the event, enabling the world’s best-known regatta to identify and prioritise enhancements to its extensive infrastructure.

This year, CWL gathered a considerable amount of data through its work with online research specialists and event partner, eDigitalResearch, including:

- Daily SMS course surveys  conducted throughout the event with competitors;
- A post-event online questionnaire for competitors and visitors, used to evaluate both on-water and onshore  activity;
- A net chat for competitors with regatta CEO, Stuart Quarrie, a great opportunity to consider feedback and    suggestions in a live environment; and
- A wash-up meeting between CWL and the Class Associations.

A summary of the common themes identified by these surveys together with CWL’s action plan for the 2012 event is now available at www.aamcowesweek.co.uk.

Commenting on the importance of feedback to Aberdeen Asset Management Cowes Week, Michelle Warner, Sales and Marketing Director for CWL said: “Feedback from competitors and visitors is vital in determining the ways in which we shape the regatta. The evaluations we conduct are a key component of the strategy planning for the event each year, and we are delighted to be working with eDigitalResearch, as market leaders in this field, who are able to provide us with outstanding support”.

Dates for Aberdeen Asset Management Cowes Week 2012 are: 11 – 18 August.