iZone
iZone is a unique, out-of-home publishing medium which combines rich, high-definition editorial sailing content with other useful information and high-visibility advertising.
Presented in a multi-region format on full HD screens, the content includes live weather information from the Solent, sailing weather forecasts for up to two days ahead for the Solent, plus the times of high and low water. Also provided is a live news feed of the latest sailing news from Cowes Online and local news from the Isle of Wight County Press.
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The iZone network of 12 high-definition screens is deployed in Cowes Yacht Haven and the Town's most popular pubs; The Anchor Inn, Pier View, Vectis Tavern, Fountain Inn, The Waterside and the Duke of York. These areas of high footfall provide the perfect venues to bring entertainment and advertising to the sailing audience which flocks to Cowes together with the local, year-round audience.
Our video production arm covers Cowes sailing events each week from April to October, providing online video content for Cowes TV, the rich media section of Cowes Online, as well as same day content for the iZone network.
Sailors, who enjoy the day racing on the Solent, can now watch the action that evening in the pubs or at the Yacht Haven. Nowhere else in the world delivers this service, which has proved to be hugely popular with the audience and the owners of the venues which host the iZone screens.
Advertising on iZone
Advertising on TKZ's iZone network is impactful, highly targeted, and very cost-effective. Download the Rate Card via the link below or call our sales team for more information.
The best impact is created by using a high-quality video advert, and our Production Services team can produce this for you, quickly, easily, and cost-effectively. In fact, we take care of the whole process for you including delivering screening statistics detailing when and where your advert was shown.
Reactions to iZone
‘Absolutely fantastic for delivering information that is of interest to our customers who are predominantly sailors - they're drawn to and watch the iZone screens in preference to ordinary news TV which we also have available’
Chris Troup, owner, Anchor Inn
‘Brilliant!’
Sue Wescomb, licensee, Pier View
‘The screen is beneficial to the business, everybody looks at it - sailors, locals, everybody - right across the board!’
Maurice Easom, Landlord at Vectis Tavern
‘The sailing fraternity really appreciates the screens, particularly the information provided, I've had nothing but favourable comments'
Jim Hughes, General Manager, The Fountain Inn
‘Our ad on the iZone screens really worked well for us, the screens delivered the audience we wanted and it definitely contributed to awareness of the launch of Reeds Online Nautical Almanac’
Martin Dickson, Sales and Marketing Director, Reeds Online Almanacs Ltd
Resources:
iZone Rate Card The 2009 advertising Rate Card for iZone
sales@theknowledgezone.net Contact the sales team

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